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COMPANY OWNERSHIP
Mannem Reddy is working as a Director, Customer Support at a Pharmaceutical R&D facility with over 19 years experience in IT and management. Effective team leader and team builder with strategic as well as change management skills. In-depth knowledge of commonly used Technology and tools.
Kishore Konda with a professional degree in Computer Science, bring more than 5 years of resource management experience to the business.
Prashant Goguri having a Masters degree in Business Management worked at various Computer Software Consulting companies in India, Dubai and USA as their marketing manager before entering as a partner at Minerva. Mr. Goguri has brought unique cooking experience to Minerva management team.
Vijay Malladi comes from a business family. Most of his family and extended family members in India are in manufacturing industry. His father owns a “Galvanizing” unit, a “Fabrication & Electro Plating” units. Both Vijay and his brother use to assist their father and uncle in their business. While Vijay’s brother went into family business full-time, Vijay got his Master in IT from LIU, NY and has over 15 years of IT experience. Worked on several Federal projects as an Independent consultant in various capacities.
Kiran has vast amount of experience in service Industry. He owned and operated 2 Gas stations, convenience stores, Pizza and sandwich shops successfully in NJ. He managed several employees and has vast experience in retail industry. |
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COMPETITIVE COMPARISION
There are over two dozen restaurants in Northern Virginia area that offer Indian Buffet out of which only about Half-A-Dozen restaurants are on same scale. Although this presents an obvious challenge in terms of market share, it also indicates the presence of a large, strong potential, besides we Virtually have NO Competition when it comes to South Indian and Mughulai Cuisine. No other Indian Buffet offers as much choice as we do in DC Metro area. No other restaurant group has as many locations as we do in this area.
Competing with Minerva for the target market are these categories of food providers:
- Banjara, whose management has changed since their inception 2 years ago.
- Bombay Bistro with two locations: Fairfax, VA and Rockville, MD.
- Raaga has two locations and good North Indian Cuisine.
- Jaipur, again know for their North Indian Cuisine.
Taj Bar & Grill, Raaga are long-standing businesses while the others are fairly new. They all are doing very well. The major chain restaurants are Raaga. They are well established and profitable.
Most are ethnic based and will carry at least two similar menu items. Minerva stands out in the competition as over 60% of population from India is from “South-India” and we are the only ones in that segment… This is very reason we have opened our Third location in Virginia in 2005 and opened our first location in Maryland in Oct’06. |
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STARTUP-SUMMARY
With on going expansion of our restaurant concept and new recipes, the management has decided to centralize the kitchen. All the spices for the recipes will be shipped out of this central location. This place will also be like a warehouse for all the raw materials that we import from India. Presently we have rented several storage spaces and are paying huge rents. As part of our Catering business expansion, starting with the central Kitchen all the catering orders will be shipped out of Central Kitchen, thus reducing the stress on individual locations. Each location can thereby focus on Restaurant sales and customer service and Employee satisfaction. |
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TECHNOLOGY
POS System: We want to upgrade all our Restaurants cash registers with “6e POS and Web-based Back Office System” from Radiant Systems. These are PC based full Color Graphics systems with Automatic Coupon & Discount Lookup.
The other features include
- Full Time and Attendance
- Location level reports at any POS
- Manager alerts
- Graphical Web Application that provides cash
- Payroll
- Labor
- Inventory Management,
- Reporting across Multiple Locations,
- Reports can be exported to Excel.
- POS Communicates sales and Labor information to the Web application on an hourly basis
- End of day Reports
- Central data Management for New Products
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FUTURE SERVICES
Adding Banquets for all our Locations. Opening more locations in Maryland and New Jersey where there is Vast Majority of Indian Population and good demand for South Indian Cuisine.
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Birthday Parties
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Chicken Roast
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